How to Get Leads from Zillow Premier Agent

As a real estate agent, getting quality leads is crucial to growing your business. Zillow Premier Agent is one of the most popular platforms for real estate professionals looking to connect with potential buyers and sellers. However, simply signing up for Zillow Premier Agent is not enough to generate high-quality leads. In this comprehensive guide, we’ll show you how to effectively use Zillow Premier Agent to get leads and grow your real estate business.

What is Zillow Premier Agent?

Zillow Premier Agent is a subscription-based service that allows real estate agents to advertise their services on Zillow, the leading online real estate marketplace. As a Premier Agent, you’ll get more visibility on listings, a dedicated profile page, and the opportunity to connect directly with interested home buyers and sellers. However, to get the most out of this platform, you need to use the right strategies and tools to generate leads effectively.

How Zillow Premier Agent Helps You Get Leads

Zillow Premier Agent connects real estate agents with potential leads who are actively searching for properties. When a home buyer or seller visits Zillow, they are given the option to connect with a Premier Agent for personalized advice and assistance. As a Premier Agent, you will appear alongside property listings in your designated area, increasing your chances of getting direct inquiries from people looking to make a move.

The key benefits of using Zillow Premier Agent include:

• Increased Visibility: Your profile will be displayed on property listings, allowing you to capture the attention of interested buyers and sellers.
• Exclusive Leads: Zillow directs leads to Premier Agents who are willing to pay for exclusive access to them.
• Targeted Advertising: Zillow Premier Agent allows you to target specific geographic areas and property types, making sure your ads reach the right audience.
• Lead Management Tools: Zillow provides lead management tools to help you stay organized and follow up with prospects efficiently.

Strategies to Get More Leads from Zillow Premier Agent

While having a Premier Agent account gives you more visibility, it’s the strategies you use that will ultimately drive the success of your lead generation efforts. Below are proven tips to help you maximize the leads you get from Zillow Premier Agent:

1. Optimize Your Profile

Your profile is the first thing potential clients will see when they check out your listings on Zillow. Make sure it stands out by optimizing it for both searchability and engagement. Here’s how:

• Professional Profile Picture: Use a high-quality, professional photo that presents you as trustworthy and approachable.
• Complete Your Profile: Ensure that your profile is fully completed with a detailed bio, professional experience, and a clear value proposition. Include any certifications, designations, and awards that set you apart from other agents.
• Highlight Your Specialties: If you specialize in a particular type of property, area, or demographic, make sure to mention this in your bio. Clients prefer agents who are experts in the specific area they’re looking at.
• Include Client Testimonials: Add client testimonials to your profile to build trust. Real reviews from satisfied customers will help you attract more inquiries.

2. Respond Quickly to Leads

One of the key aspects of getting leads from Zillow Premier Agent is responding quickly. Homebuyers and sellers are often looking for immediate answers to their questions. If you don’t respond within a reasonable time frame, you may lose the lead to another agent. Zillow tracks response times, and agents with fast response times are more likely to be seen as reliable and available.

Tips for Quick Responses:

• Use Mobile Notifications: Make sure to set up mobile notifications so you can receive alerts whenever a lead contacts you.
• Set Up Lead Routing: Zillow allows you to set up lead routing to ensure that leads are directed to you instantly, no matter what time it is.
• Automated Responses: If you can’t respond immediately, set up an automated response thanking the lead for their inquiry and letting them know you’ll get back to them shortly.

3. Choose Your Service Area Wisely

It’s crucial to choose a service area that aligns with your expertise. Zillow Premier Agent allows you to target specific neighborhoods or regions. By selecting areas you know well, you’ll be able to engage with leads more effectively and provide valuable local knowledge that sets you apart from other agents.

Tips for Selecting Your Service Area:

• Know Your Market: Choose areas where you have experience, knowledge, and a good network. If you’re new to a location, take the time to learn about the area before marketing yourself as an expert.
• Start Local: Focus on a small geographic area to avoid spreading yourself too thin. Once you gain traction in that area, you can expand your service area to reach more leads.

4. Use Zillow’s Lead Management Tools

Zillow Premier Agent provides tools to manage leads effectively. Use these tools to stay organized and track your leads through the entire sales process. The more efficiently you manage your leads, the higher your chances of converting them into clients.

Key Features of Zillow’s Lead Management Tools:

• Lead Alerts: Set up lead alerts to notify you of new inquiries as soon as they come in.
• Lead Notes: Add notes to your leads to keep track of important details and follow-up actions.
• Follow-up Reminders: Use reminders to ensure you never miss an opportunity to follow up with a lead.

5. Invest in Zillow Advertising

While Zillow Premier Agent offers organic leads through profile optimization, paid advertising can give your profile an additional boost. By running targeted ads, you can increase your visibility and attract more leads from buyers and sellers who are actively looking in your area.

Tips for Successful Zillow Advertising:

• Target Your Audience: Use Zillow’s advertising tools to narrow down your audience based on location, property type, and other factors to ensure your ads are seen by the right people.
• Highlight Your Listings: Make your listings stand out by adding high-quality photos, videos, and detailed descriptions to attract more attention.
• Set a Budget: Decide how much you’re willing to spend on Zillow ads and set a budget accordingly. Start small, and adjust your budget based on the performance of your ads.

Measuring Your Success and Adjusting Strategies

After implementing these strategies, it’s important to track your success to understand what’s working and what’s not. Zillow provides analytics that allows you to monitor the performance of your profile, ads, and leads. Use this data to adjust your strategies and continue improving your lead-generation efforts.

Key Metrics to Track:

• Lead Conversion Rate: Track how many leads you’re able to convert into actual clients. This will help you understand your effectiveness in handling leads.
• Response Time: Zillow tracks your response time, so make sure you’re responding quickly to increase your chances of success.
• Cost per Lead: Monitor the cost of acquiring each lead through paid ads to ensure you’re getting a good return on your investment.

Conclusion: Start Getting More Leads with Zillow Premier Agent

Getting high-quality leads from Zillow Premier Agent requires more than just signing up for the service. To maximize your success, you need to optimize your profile, respond quickly to leads, choose the right service area, use lead management tools, and consider investing in advertising. By following these strategies, you’ll be well on your way to generating more leads and growing your real estate business.

Start implementing these tips today and watch as your real estate business flourishes with the help of Zillow Premier Agent!